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What are the advantages of a multi-channel strategy ?

Between the paper catalog and the online catalog, no competition. Complementarity is the key word.
"Multi-channel refers to the phenomenon of simultaneous or alternating use of different channels of contact for the marketing of products" Between the paper catalog and… https://www.catbuilder.ch/nl/blog/2016/11/what-are-advantages-multi-channel/

What are the advantages of a multi-channel strategy?

Between the paper catalog and the online catalog, no competition. Complementarity is the key word.
"Multi-channel refers to the phenomenon of simultaneous or alternating use of different channels of contact for the marketing of products" Between the paper catalog and… https://www.catbuilder.ch/en/blog-en/2016/11/what-are-advantages-multi-channel-strategy/

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